Putting up the billboards as way of advertising can be the most inexpensive way of giving the information to public. In the terms of exposure compared to some other media, the billboards are actually visible every times of a day to many people for the contract stipulates. The hand painted billboards originally was the style. As it was very time consuming as well as labor intensive, but didn’t give advertiser a lot of flexibility. However, with an advent of the technology, and now an ad can be made on computer, printed on the vinyl and special paper that allows this to get pasted on a board easily.
How does it Work?
The poster panels, is one standard kind of billboard ads printed on the poster paper and glued to its frame. Exposure using the material might last for two months costing lesser money. In contrast, bulletin billboard, where the ads will be printed on the vinyl material might last for one year at the higher cost. This goes without any saying that more durable material, and longer it will be exposed, higher expense for a company. Use of 3 dimensional figures all along with the short and simple to remember tag line also is the new trend in the billboards advertising cost.
Billboard design will be handled by the advertising agencies, the sign companies and billboard companies’ design team. Finding the best place for putting up the billboard ads is the significant decision. If one owns a property, lease agreement with owner of a lot is drafted.